With the increase of national consumption capacity and the increasing diversity of commodities on the market, all kinds of brands are or have been disputed. The development of domestic brand has always been a miniature of the economic and social development of our country. In recent years, the quality of Chinese brands has been recognized in recent years. Whether the domestic brands have been recognized by the public? Are people willing to consume them? All these queries need to be understood through social surveys.
In order to understand the cognition of Chinese consumers to domestic brands, in early 2018, the World Wide Web joint global public opinion survey center launched a survey of netizens' interest in domestic brands on topics related to domestic brands. The survey was launched online on -2 27 February 9, 2018, via World Wide Web, a little information, today's headlines, UC, Baidu news and Fenghuang et al. In the domestic brand clothing, shoes, Septwolves (31.2%) has become the most popular brand; followed by Bosideng, popular degree is 26.9%; ranked third, fourth respectively and the company Hailan, respectively 26.4% and 21.8% of the respondents mentioned.
In all domestic apparel, footwear brands, respondents to the sea orchid house, Metersbonwe and LAORENTOU these three brands of off the top three, mentioned rates were 14.3%, 14% and 13.3%.